For agents · Tourwriter pricing
Tourwriter pricing and cost per user for Starter, Pro and Premium
Tourwriter is the itinerary and back office platform built for inbound tour operators and DMCs that price trips from their own supplier contracts, and it is one of the two operator platforms most US luxury and FIT operators end up comparing. The prices are published, but you have to read them carefully. The pricing URL most people guess returns a 404; the current plans live on tourwriter.com/plans. Every figure is a "from" price billed annually per user, the top tier has no number at all, a setup fee sits on top of every plan, and each tier caps how many itineraries you can build in a year. Review listings and an older New Zealand dollar page from the desktop product era still circulate with different figures. Here is every current number, what it buys, what a year really costs at one to five users, and how it compares with Safari Portal and the advisor tools on the same shortlist.
Day-by-day itinerary · a cost on every line · rebuilds any day on request
The short answer
Tourwriter costs from $99 per user a month on Starter and from $149 per user a month on Pro, both billed annually and quoted in US dollars before local sales tax. Premium is priced on application for teams of five to twenty and more. Every plan carries a one time setup for data migration, account setup and training from $1,199. That puts a single Starter user at about $2,387 in the first year and $1,188 a year after that, and a team of three on Pro at about $6,563 in year one. Starter is capped at 25 itineraries a year and Pro at 50, which works out to roughly $47.52 per itinerary on a full Starter year after setup. Tourwriter offers demos and quotes rather than a self-serve trial.
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Why it works
Three things that decide what Tourwriter actually costs you
Every seat is priced separately
Tourwriter charges per user, so the bill rises in a straight line with headcount. One Starter user is $1,188 a year. Five Pro users are $8,940 a year before setup, with no seat bundled into the base price.
The setup fee is a floor, not a quote
Tourwriter lists a one time setup for data migration, account setup and training from $1,199. It is a starting figure, so a business moving years of supplier rates across should budget above it.
Itinerary caps set the plan
Starter allows up to 25 itineraries a year and Pro up to 50. Premium removes the cap. An operator that quotes more trips than that is on Premium regardless of headcount, and Premium is priced on application.
What it handles
Tell it your trip, get a costed day-by-day itinerary
Share your destination, dates and budget and TripAgent.ai writes a day-by-day itinerary with real places, times and a cost estimate on activities, food and local transport. Name the city you fly from and the plan adds the return flight, a stay for every stop and the hops between cities, and you ask for any day to be rewritten until the plan fits.
- Gives every Tourwriter price read off the Tourwriter plans page
- Works out the first year and later year bill for one to five users
- Converts each plan into a cost per itinerary at its yearly cap
- Explains why review sites show different Tourwriter numbers
- Puts Tourwriter next to Safari Portal, Travefy, Tern and AXUS on cost
- Shows where the itinerary drafting step fits beside a Tourwriter subscription
Honest comparison
Tourwriter pricing at a glance
Read from tourwriter.com/plans, US view, October 2026. Prices are "from" figures and change, so confirm them on your quote before you sign an annual term.
| What you are checking | Tourwriter | What it means for you |
|---|---|---|
| Starter | From $99 per user a month, billed annually | $1,188 a year per user, up to 25 itineraries a year |
| Pro | From $149 per user a month, billed annually | $1,788 a year per user, teams of 2 to 5, up to 50 itineraries a year |
| Premium | Priced on application | Teams of 5 to 20 and more, unlimited itineraries |
| One time setup | From $1,199 | Data migration, account setup and training |
| Tax | Prices exclude local sales tax | Add your state rate where it applies |
| Monthly billing | Not published | Plans are listed on annual billing only |
| Free trial | Demo and quote request | No self-serve trial listed on the plans page |
| Accounting | MYOB and QuickBooks export on Pro, two-way Xero on Premium | Xero is an optional add-on on Pro |
| Support | Chat and email 24 hours a day, five days a week | A named Success Exec from Pro upward |
How much does Tourwriter cost?
Tourwriter costs from $99 per user a month for Starter and from $149 per user a month for Pro, both billed annually. Premium is priced on application. A one time setup for data migration, account setup and training starts at $1,199 and applies on top of whichever plan you choose. Tourwriter quotes in US dollars and excludes local sales tax.
Read the "from" in front of every figure. Tourwriter sells through a quote request rather than a checkout, so the number on the plans page is the floor of what a quote can say, not the quote itself. Optional add-ons, such as the Google Maps integration on Starter or the two-way Xero integration on Pro, are priced separately and not printed on the page. What the page does let you do is set a reliable minimum budget, which is what the table below works out.
| Plan | Who Tourwriter sells it to | Price per user | Per user per year | Itineraries a year |
|---|---|---|---|---|
| Starter | 1 person, businesses in their first 3 years | From $99 a month, billed annually | $1,188 | Up to 25 |
| Pro | Teams of 2 to 5 | From $149 a month, billed annually | $1,788 | Up to 50 |
| Premium | Teams of 5 to 20 and more | Priced on application | Quoted | Unlimited |
| Setup, any plan | One time | From $1,199 | Year one only | Not applicable |
Tourwriter positions Starter for businesses just starting out in their first three years, so treat it as an entry plan with a ceiling rather than a plan you stay on. An established operator, or anyone with a second person on the account, is shopping Pro or Premium.
Tourwriter cost per user at one to five users
Because every Tourwriter seat is billed separately, the yearly bill is simple arithmetic: the per user rate times twelve, times the number of people, plus the setup fee in the first year. The table uses the published "from" prices and the $1,199 setup floor, so real quotes can only land at or above these lines.
| Users | Plan | First year with setup | Each later year | Per user per month, year one |
|---|---|---|---|---|
| 1 | Starter | $2,387 | $1,188 | $198.92 |
| 2 | Pro | $4,775 | $3,576 | $198.96 |
| 3 | Pro | $6,563 | $5,364 | $182.31 |
| 4 | Pro | $8,351 | $7,152 | $173.98 |
| 5 | Pro | $10,139 | $8,940 | $168.98 |
The first year is the expensive one for a small team. The $1,199 setup roughly doubles the year one cost of a single Starter seat, and it is still a fifth of the bill for two Pro users. From year two the setup drops away and the per user rate is the whole cost.
At five people Tourwriter also lists Premium as the plan for teams of five to twenty and more. If a quote for five Pro seats comes back close to a Premium quote, the unlimited itinerary allowance on Premium is usually the deciding line.
What does Tourwriter cost per itinerary?
On a full year after setup, Tourwriter Starter works out to about $47.52 per itinerary, which is $1,188 divided by the 25 itinerary cap. In the first year, with the $1,199 setup, it is about $95.48. Pro for a team of two at its 50 itinerary cap is about $71.52 per itinerary from year two, and about $178.80 for a team of five.
Tourwriter states the caps on the plan, not per user, so a larger Pro team spreads more seats across the same 50 itineraries. That is the reason growing operators move to Premium earlier than headcount alone would suggest: the cost per itinerary on Pro rises with every person you add, while Premium removes the cap. Ask Tourwriter on the demo how the cap counts drafts, revisions and quotes that never convert, because an operator that quotes three trips for every one it sells reaches 50 much sooner than its sales figures suggest.
| Plan and team | Yearly subscription | Itinerary cap | Cost per itinerary at the cap |
|---|---|---|---|
| Starter, 1 user, year one | $2,387 with setup | 25 | $95.48 |
| Starter, 1 user, later years | $1,188 | 25 | $47.52 |
| Pro, 2 users, later years | $3,576 | 50 | $71.52 |
| Pro, 3 users, later years | $5,364 | 50 | $107.28 |
| Pro, 5 users, later years | $8,940 | 50 | $178.80 |
What is included in Tourwriter Starter, Pro and Premium?
Tourwriter Starter includes the itinerary builder with up to 25 itineraries a year, mobile optimized itineraries, supplier and rates management, automatic pricing, booking management and traveler payments through Stripe. Support runs by chat and email 24 hours a day, five days a week, and add-ons such as the Google Maps integration can be bought on top.
Tourwriter Pro includes everything in Starter and raises the cap to 50 itineraries a year. Pro adds agency commissions, the Google Maps integration, export of bills and invoices for upload to MYOB or QuickBooks, a WordPress itinerary plugin and your own Success Exec. A real-time, two-way Xero integration is an optional add-on on Pro.
Tourwriter Premium includes everything in Pro with unlimited itineraries, business intelligence, central management of several brands, the two-way Xero integration for supplier payments and traveler invoices, multi-language itineraries, a traveler app through Vamoos or AXUS and a website enquiry form.
| Feature | Starter | Pro | Premium |
|---|---|---|---|
| Supplier and rates database | Yes | Yes | Yes |
| Automatic pricing from your rates | Yes | Yes | Yes |
| Booking management | Yes | Yes | Yes |
| Traveler payments through Stripe | Yes | Yes | Yes |
| Itineraries a year | Up to 25 | Up to 50 | Unlimited |
| Agency commissions | No | Yes | Yes |
| Google Maps integration | Add-on | Yes | Yes |
| MYOB or QuickBooks export | No | Yes | Yes |
| Two-way Xero integration | No | Add-on | Yes |
| Multi-language itineraries | No | No | Yes |
| Several brands in one account | No | No | Yes |
| Named Success Exec | No | Yes | Yes |
For a US operator the accounting line matters most. QuickBooks export arrives on Pro as a file upload of bills and invoices, not a live sync, and the live two-way connection Tourwriter sells is with Xero, which is a Pro add-on and a Premium inclusion. If your books are in QuickBooks Online, ask on the demo exactly which fields the export carries.
Why review sites show different Tourwriter prices
Two older sources explain most of the conflicting numbers. Review listings copy plan prices at the time a vendor fills in their profile and some still print a dollar figure for Premium, while the Tourwriter plans page now says Premium is priced on application. Tourwriter also still has an older annual pricing page in New Zealand dollars from the desktop product era, built on a base fee plus a per user charge, which no longer matches the current plans.
The rule is simple: use tourwriter.com/plans in US dollars, treat every figure there as a minimum, and ask for the setup and any add-ons in writing. Where Tourwriter does not publish a number, such as Premium, monthly billing or the Xero add-on, this page says so instead of filling the gap.
Tourwriter vs Safari Portal and the advisor tools on price
Tourwriter and Safari Portal are the two operator platforms that price trips from your own content and close out the back office, and they are priced on opposite shapes. Tourwriter charges every seat separately and adds a setup fee. Safari Portal bundles users into the plan, with one user on Essentials at $299 a month and three on Pro at $399, and gives one month free on annual billing. The full breakdown, including the $199 supported rate, is on our Safari Portal pricing page.
| Team size | Tourwriter, first year with setup | Safari Portal, first year on annual billing | Travefy Core, annual |
|---|---|---|---|
| 1 user | $2,387 on Starter | $3,289 on Essentials | $468 |
| 2 users | $4,775 on Pro | $3,889 on Essentials plus one user | $708 |
| 3 users | $6,563 on Pro | $4,389 on Pro | $948 |
| 5 users | $10,139 on Pro | $5,589 on Pro plus two users | $1,428 |
Tourwriter is the cheaper operator platform for one person and the dearer one from two people up, and the gap widens with every hire because Safari Portal includes three users in Pro. In later years, without setup, a single Tourwriter Starter seat costs $1,188 against $3,289 for Safari Portal Essentials, so a solo operator who plans to stay solo pays a lot less on Tourwriter over three years.
Travefy, Tern and AXUS cost a fraction of either, but they are built for advisors reselling commissionable product rather than operators pricing from their own net rates, which is the job Tourwriter is sold for. Every rival is priced side by side on our itinerary builder for travel agents page, and the operator-only shortlist is compared in itinerary builder software for tour operators.
Is Tourwriter worth it?
Tourwriter is worth it for an inbound tour operator or DMC that builds every trip from its own supplier contracts and needs those rates priced into the itinerary automatically, with booking requests and traveler payments in the same place. For that business the supplier database is the product, and Starter at $99 a user a month is the cheapest published way to get it.
Tourwriter is harder to justify for a growing team on Pro, where five seats cost $8,940 a year before setup while Safari Portal Pro with five users is $5,589, and for a leisure advisor reselling packaged product, where a $39 a month advisor tool covers presentation and CRM. Operators who quote far more trips than they sell should also count the itinerary cap before signing.
The step a Tourwriter subscription leaves to you
Tourwriter prices a trip once you know what goes in it. Tourwriter pulls rates from your supplier database and applies your markup, and Tourwriter handles the booking requests to suppliers. What Tourwriter does not do is decide the shape of a new itinerary for an enquiry you have never built before: which towns in which order, how many nights each, what fits between transfers, and what each day costs on the ground.
TripAgent.ai writes that first draft. You describe the client and the trip, meaning destination, length, party, budget and style, and it returns a day by day itinerary with morning, afternoon and evening plans, realistic transfer times and a cost on activities, food and local transport, from $49 a month. Your product team then rebuilds the draft in Tourwriter with your own contracted suppliers and rates. TripAgent.ai does not hold supplier rates, invoice travelers or reserve anything, so it sits in front of the operator platform rather than replacing it, and a quick draft for every enquiry also helps keep within the itinerary cap. See how it works for agencies on our AI for travel agents page.
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Good questions
Questions tour operators and DMCs ask about Tourwriter pricing
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